Bettera, a vitamins, minerals and supplements manufacturer, is adding soft chew delivery capability to its offering following the acquisition
Chewing gum

Bettera Brands, a Texas-based manufacturer of vitamins and supplements, has acquired Nutravail, a developer and manufacturer of health and wellness food products. Bettera is a portfolio company of Highlander Partners.

Nutravail’s chief executive Richard O’Neil will continue in a leadership position as president of the Nutravail division within Bettera.

“Nutravail has found the ideal partner in Bettera Brands,” said O’Neil. “We are completely like-minded in our approach to working closely and collaboratively with our customers through the complexities of formulation, and in our commitment to service and quality. We look forward to sharing our product set with Bettera’s customers and introducing Bettera’s extensive capabilities to ours.”

Headquartered in Chantilly, Virginia, Nutravail claims to have pioneered a proprietary soft chew delivery systems and low-temperature processing technology.

San Francisco-based Bettera develops and manufactures vitamins, minerals and supplements (VMS) delivered in alternative confection forms. The acquisition will enable the company to offer a wider spectrum of delivery systems to its customers, including gummies, lozenges and chewables.

Nutravail says it was the first company to deliver active ingredients in a soft chew, and that its patented low-temperature technology and unique process enables the incorporation of virtually any nutraceutical ingredients into the soft chew format and preservation of the ingredients’ benefits without the deactivating effect of the usual high-temperature cooking process.

Jeff Partridge, Bettera’s chairman and chief executive and a managing director at Dallas-based Highlander, added: “Nutravail’s chewable capabilities will dramatically enhance our product offerings to our combined customers, which makes our importance to the wellness industry even more pervasive.”

Jeff Hull, president and chief executive of Highlander Partners, said: “Nutravail is a perfect example of adding value through our buy-and-build approach. Bettera is uniquely positioned as a leading player in the wellness category and is enjoying strong growth as gummies and confection lozenges continue to take a significant share of the large VMS category. Nutravail’s innovative approach to soft chews will further enhance Bettera’s product offerings. We intend to invest significantly in Nutravail’s production capabilities in order to meet the growing demand in the health and wellness market and continue its long history of innovation.”

Date published: 15 September 2020

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